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LinkedIn is a social network for professionals that enables people to connect together and leverage from each other's connections and resources. According to the University of Melbourne, 75% of hiring managers report looking at LinkedIn profiles to learn about a candidate's background before they interview or hire them and 56% of hiring managers report that candidates do not describe their jobs with enough depth and detail. A LinkedIn profile can be powerful if done correctly. In this podcast found on the University of Melbourne's careers website, Mary Trumble who works as a Client Solutions Manager at LinkedIn Australia, provides tips on how to maximize LinkedIn to aid your career search and professional development. She also provides some great tips on how to approach organisations for opportunities, identify the types of people you want in your network and sell yourself to a potential employer. Whether you are a student, job seeker or fully employed thinking of your future vocational goals, this podcast will provide some great insights that will help you build your platform for success.

Build your LinkedIn profile the LinkedIn way with Mary Trumble from LinkedIn Australia

What you can do next

  1. If you don't already have a LinkedIn profile, take this opportunity to create a basic profile for yourself. Include any relevant information including certificates, awards, education and volunteer work. You can look at Mary Trumble's profile as an example. Additional information and practical tips can be found in an article How To Create A Killer LinkedIn Profile That Will Get You Noticed which can be found on LinkedIn.
  2. People who have a profile photo are 14 times more likely to have views on their profile. Mary speaks about the type of photos that are appropriate to include in your LinkedIn profile. If you don't have one that you feel is suitable, speak to a family member or someone who is able to help you to capture how you want employers to see you. Think about your dress, presentation such as hair and makeup and also the pose that you choose to capture. Headshots work better than full body length photos as it provides a solid view of who you are. LinkedIn suggests using a headshot with your face taking up 60% of the frame.
  3. Vision Australia offer employment services support where you can be coached by qualified consultants to help you achieve your employment goals. Request a call back from employment services.
  4. Our mentoring program provides an opportunity for you to connect with a professional mentor, to achieve the goals that you have around the topics of career and vocation. We have a variety of mentors who are ready to partner with you. Contact the service design team at [email protected] to find out more.