Accessible Communications and Marketing training teaches attendees to create accessible online web content, social media, emails, video and audio, and marketing. We’ll demonstrate solutions to achieve WCAG 2.1 Level AA conformance and usability and accessibility best practices gathered through our research and user testing across various disability groups.
This course is aligned with the Australian Human Rights Commission’s World Wide Web Access Advisory Notes and the Australian Government’s Digital Service Standard.
Our virtual training sessions are live and interactive with an experienced instructor and run as 2-hour sessions over four weeks. Each attendee requires access to a desktop or laptop computer with a good internet connection and a headset or microphone and speakers. Instructions for Zoom will be sent with the invitation. You will receive a copy of the digital slides and instructions via email for each module weekly.
Testimonials:
"I can highly recommend the Accessible Communications and Marketing course. The information is so important and necessary to understand and, more importantly to apply to comms and marketing activities - all that we do. Presenter Tracy Ruffin was exceptional - what a special human. Her delivery was clear, she answered all questions and provided additional information when asked. Rosie was so knowledgeable too. I was sad that the course was finishing! Thank you so much Tracy and Rosie!" Christie, Brand Australia
"The course was very comprehensive and was full of practical tips that I feel like I can start using in my work straight away. I recommend it for anybody working in marketing or communications, or even wanting to broaden their own understanding of accessible communication best practice." Rosie AND
"This course added a great deal of robustness to my understanding of producing accessible marketing communications. Many of the principles aren't limited to accessibility. When applied, these principles would also give any person consuming your content with a great experience. I highly recommend this to anyone looking to improve the way they communicate." Paul E. Toro Digital
"The Accessible Communications and Marketing course provides a variety of tools and resources any organisation can easily apply to make their communication methods more accessible for all members of their community. The content covers considerations for a wide range of disabilities, and breaks it down into easy to follow tips and useful resources." Alexandra M. EPIC Assist
"Fantastic course that everyone in marketing and communications should take in order to make their materials more accessible." Charley R. UTAS
Dates:
Please follow the date links below to register for 2022 training:
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Course Content
Module 1: Introduction to accessible communications and marketing
- What is a disability?
- What is accessibility?
- The benefits of accessibility
- Standards and legislation in Australia
- Introduction to assistive technologies
Module 2: Accessible Communication Techniques
Implementing techniques across many platforms
Colour
- Colour Contrast
- Use of Colour
- Calming Colours
- Who does this help?
- How to test/implement techniques
Images
- Adding alt-text to images
- Complex images
- Charts and Maps
- Using icons and images to enhance understanding
- Who does this help?
- How to test/implement techniques
Video and Audio
- Captions
- Transcripts
- Audio Description
- Sign language versions
- Who does this help?
- How to test/implement techniques
Module 3: Accessible Communication Techniques (continued)
Semantic Structure
- Headings
- Lists
- Tables
- Who does this help?
- How to test/implement techniques
Text and Language
- Typography
- Summarising and chunking
- Plain English
- Easy English
- Descriptive Links
- Inclusive Language
- Clear Messaging
- Who does this help?
- How to test/implement techniques
Ways to Interact with Services
- Non-Auditory
- Non-Speech
- Non-Physical
- How to test/implement techniques
Module 4: Governance and next steps
- Live Events
- Governance
- Next Steps
- Resources
Course Materials
You will be provided with digital slides and a list of resources for further reading.
Cost:
Full Fee:
- $595 including GST per registration
Group Discount (over four attendees)
- $535 including GST per registration
Course Enquiries
Phone: 1300 367 055
Email: [email protected]