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Accessible Communications and Marketing training teaches attendees how to effectively communicate and market to people with disabilities. They will learn what accessible communication and marketing is and how to apply the principles and techniques in their workplace. By the end of the training, attendees will have the skills and knowledge to effectively reach and engage with people across all disability demographics.

This course is aligned with the Australian Human Rights Commission’s World Wide Web Access Advisory Notes and the Australian Government’s Digital Service Standard.

Our virtual training sessions are live and interactive with an experienced instructor and run as 2-hour sessions over four weeks. Each attendee requires access to a desktop or laptop computer with a good internet connection and a headset or microphone and speakers. Instructions for Zoom will be sent with the invitation. You will receive a copy of the digital slides and instructions via email for each module weekly. 

Learning Outcomes:

  • Understand the concept of disability and how it relates to digital accessibility.
  • Know the benefits of creating accessible communications and marketing materials.
  • Understand relevant standards and legislation in Australia regarding accessibility.
  • Have an introduction to assistive technologies and how they are used.
  • Know how to implement accessible communication techniques on various platforms, including the use of colour, images, video and audio, semantic structure, text, language, and ways to interact with services.
  • Understand how to make live events accessible. 
  • Have an introduction to governance and next steps in creating accessible communications and marketing materials.

Testimonials:

"I was fortunate enough to be a part of the Accessible Communications and Marketing course – August, led by the exceptional Rosie Luscombe and just wanted to take a moment to pass on some feedback. 
I found Rosie to be a fantastic presenter; her approach to sharing important information and advice was clear, concise and very helpful. I finished the course feeling like I have a much better understanding of how I can incorporate Accessibility into my social media work and our broader social media teams. We are now also reviewing all of our Accessibility documents, process and advise based on this training. 
Rosie is an engaging and enthusiastic presenter, and I will definitely be recommending this course to my colleagues across the ACT Government." Joni, ACT Government

"The course was very comprehensive and was full of practical tips that I feel like I can start using in my work straight away. I recommend it for anybody working in marketing or communications, or even wanting to broaden their own understanding of accessible communication best practice." Rosie AND

"This course added a great deal of robustness to my understanding of producing accessible marketing communications. Many of the principles aren't limited to accessibility. When applied, these principles would also give any person consuming your content with a great experience. I highly recommend this to anyone looking to improve the way they communicate." Paul E. Toro Digital

"The Accessible Communications and Marketing course provides a variety of tools and resources any organisation can easily apply to make their communication methods more accessible for all members of their community. The content covers considerations for a wide range of disabilities, and breaks it down into easy to follow tips and useful resources." Alexandra M. EPIC Assist

"Fantastic course that everyone in marketing and communications should take in order to make their materials more accessible." Charley R. UTAS

Dates:

Please follow the date links below to register for Accessible Communications and Marketing training:

1.00 pm to 3.00 pm

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Course Content

Module 1: Introduction to accessible communications and marketing

  • What is a disability?
  • What is accessibility?
  • The benefits of accessibility 
  • Standards and legislation in Australia
  • Introduction to assistive technologies

Module 2: Accessible Communication Techniques

Implementing techniques across many platforms

Colour

  • Colour Contrast
  • Use of Colour
  • Soft Colours
  • Who does this help?
  • How to test/implement techniques

Images

  • Adding alt-text to images
  • Complex Images
  • Using icons and images to enhance understanding
  • Who does this help?
  • How to test/implement techniques

Video and Audio

  • Captions 
  • Transcripts
  • Audio Description 
  • Sign language versions
  • Who does this help?
  • How to test/implement techniques

Module 3: Accessible Communication Techniques (continued)

Semantic Structure

  • Headings
  • Lists 
  • Tables 
  • Who does this help?
  • How to test/implement techniques

Text and Language 

  • Typography
  • Summarising and chunking 
  • Plain English 
  • Easy English 
  • Descriptive Links
  • Inclusive Language
  • Clear Messaging
  • Who does this help?
  • How to test/implement techniques

Ways to Interact with Services

  • Non-Auditory 
  • Non-Speech 
  • Non-Physical
  • How to test/implement techniques

Module 4: Governance and next steps

  • Live Events
  • Governance
  • Next Steps
  • Resources

Course Materials

You will be provided with digital slides and a list of resources for further reading.

Cost:

Full Fee:

  • $695 including GST per registration

Group Discount (over four attendees)

  • $635 including GST per registration

Course Enquiries

Phone: 1300 367 055 
Email: [email protected]